Alka-Seltzer Cold Truth
Alka Seltzer Cold Truth was a challenging project that involved a lot of coordination from multiple applications. My responsibilies included lighting/compisiting the water simulations as well as animation exploration and updates to the end tags. Lighting water is certainly a challenge, especially when attempting to interpret if a note is speaking toward the lighting or the physical shape of the water. My favorite aspect was recreating the night-time bottle.
Executive Creative Director :
Creative Director :
Designers + Animators :
Brent Austin, Alex Kline, Dan Bruce, Anthony Morrelle, David Reiner